ONLINE WORKSHOP DIGITAL COMMUNICATION FOR ARTISTS4 online classes Tuesday, October 15, 22, 29 and 6 2hs via Google MeetsFUNDAMENTOSThe communication strategies can be thought of in a general way, but their development requires a personal, attentive, strategic and fundamentally sincere work. Artistic projects establish a very particular relationship with the public, audience communities become fundamental to their development over time, as well as providing them with recognition, legitimacy and popularity. During this workshop we will work with agile tools and a contemporary theoretical framework that allows us to define and enhance the identity of each project, identify its audiences and design strategies to reach them effectively. TemaRIO- What do we want to tell? Develop our narrative and visual identity.- What is our community? Identify real and potential audiences.- How are we going to communicate it? Design a strategic digital communication plan.- What are the best tools to work with? Plan content on social networks, design mailing, edit photos, videos and flyers.- How to read metrics and evaluate results? Make decisions and make the necessary adjustments. MODALITY- Duration: 6hs (4 modules of 90 minutes)- Theoretical - practical mode: We work around a model case that allows us to deploy concepts dynamically. Then we present a slogan and the tools to use.- Materials: Reading material and work guides are provided. You can talk about the possibility of providing also, virtual tutorials.- Necessary resources: computer, internet access and enthusiasm to develop this fundamental aspect of your career. Teacher: Naty ZonisHola, I'm Naty Zonis.I was born in Entre Ríos and I live on the move between the coast and Buenos Aires. I am a Degree in Combined Arts at FFyL of the UBA, specialized in Cultural Management and Communication FLACSO.oy teacher of the Communication and Public module in the Diploma in Cultural Project Management of the UBA, and I taught the subjects of Aesthetics (philosophy of art) at UADE and Semiology at Escuela Da Vinci.Since 2009 I lead SomosBlaBlaBlabla producing shows and integral communication agency. I am a press agent at the Xirgu UNTREF theatre, general producer at La Noche de las Ideas, an event organized by the French Embassy in Argentina and manager of Ramón Ayala, El Mensú.I particularly enjoy being able to provide consultancies and accompany the integral development of artistic and cultural projects.